[25], In November 2016, WPP announced it will be acquiring PEP, LLC, a project management and procurement company that oversees shopper marketing promotions for clients, in the US. [14] In 1998, WPP formed an alliance with Asatsu-DK Inc. of Japan. On 25 November 2004 WPP closed the Burntwood factory and stopped manufacturing Picquotware: all assets were sold on 14 December 2004. We have updated our Privacy Notice for this website. [42] Read also sold the original Wire and Plastic Products company that Sorrell had purchased to create his business empire. [15] In the same year (1987), the company acquired J. Walter Thompson (including JWT, Hill & Knowlton and MRB Group) for $566m. Our production expertise coupled with our powerful workflow and asset management technology delivers quality, control and savings for global brands. We produce advertising and other marketing communications for our clients across all media and all languages. Previously Epstein was managing director, program management at sibling agency Ogilvy, a role she held for about three years. fit. [39] WPP focuses on communications, experience, commerce, and technology. [51][52] The result was a 59.52% shareholder vote to reject the resolution. WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England. Hogarth is a marketing implementation agency. [11], WPP's acquisitions continued into the 1990s, when WPP bought firms in the healthcare advertising, digital-marketing, online shopping, digital media, data management, retail and corporate consultancy, and sports-marketing industries. [26], Many of WPP's constituent agencies use Microsoft Windows, and the organisation was among those hit by the 2017 cyberattacks on Ukraine, with some staff's computer access limited to webmail only as much as ten days later. [37][38] In late 2018, Read said the company had grown "unwieldy with too much duplication". Companies often do that, just to make sure both sides are happy with the arrangement before going public with an announcement. [27][28], WPP merged Burson-Marsteller with Cohn & Wolfe to become BCW (Burson Cohn & Wolfe) in February 2018. $1.9bn was used to reduce WPP’s debt, and $1.2bn was returned to shareholders. Hogarth Worldwide is a WPP-owned global company that provides marketing Implementation services, including all-channel production and language services to blue-chip international companies. [17], In the 2000s, WPP Digital was created to develop the group's digital capabilities. This website uses cookies, some of which are necessary for the operation of the website and some of which are optional and designed to improve your experience. [48] WPP's research insight and consulting companies include Kantar. [43], The sale of 60% of Kantar was completed in December 2019. You can review the cookies we use here. [9] Chairman Roberto Quarta was temporarily named executive chairman. We produce advertising and other marketing communications for our clients across all media and all languages. [8], On 14 April 2018, Martin Sorrell retired 33 years after founding the company. Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief. This included the 1999 acquisition of Lambie-Nairn. WPP's research insight and consulting companies include Kantar. [26] WPP-owned brand consultancies include Superunion (a combination of Brand Union, Lambie-Nairn, and three other brand consulting businesses)[49][50] and Landor. [31] Read emphasized the importance of technology[39] and also merged several WPP agencies:[31] J. Walter Thompson merged with Wunderman to create Wunderman Thompson[40] and Y&R merged with VML to create VMLY&R. From the outset we looked at the world of production in a new and different way, and that philosophy of innovation has fuelled our growth and imagination ever since. [14] In later years, WPP regularly acquired dozens of companies annually. Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more. [14] In January 1987, the company acquired Scott Stern Associates, at the time Scotland's largest design and advertising company. Using this tool will set a cookie to remember your preferences. [10], The company was founded as Wire and Plastic Products plc to manufacture wire shopping baskets in 1971. Hogarth has also promoted Tania Sethi to Chief Production Officer, North America. [11], In May 2000, WPP agreed to acquire the United States-based Young & Rubicam Group for $5.7 billion, in what was at the time the largest ever takeover in the advertising sector. WPP global production outfit Hogarth has appointed Elyse Epstein Chief Operating Officer for North America. We are the World Leaders in Creative Production. WPP's media investment management company holdings include GroupM, Mindshare, Wavemaker and Essence. [47] WPP's digital company holdings include AKQA. These cookies help to improve the performance of WPP.com by collecting and reporting information about how you use the website. [55] WPP Plc was listed among the defendants as the holding group of Kantar and IMRB. [41] Hogarth Worldwide is a WPP-owned production company. Sorrell has denied the allegations. The lawsuit alleged that viewership data were manipulated in favor of broadcasters willing to provide bribes. Be VERY Afraid, Keep up-to-date with media, marketing and advertising news, Invitations to exclusive industry events and research. It is one of the "Big Four" agency companies, alongside Publicis, Interpublic Group of Companies and Omnicom. [31], WPP's notable advertising agency company holdings include Grey, Ogilvy,[14] VMLY&R, and Wunderman Thompson. Hogarth has featured in the Televisual poll of top post-production houses. Email: [email protected]. [29], In April 2018, Martin Sorrell retired after 33 years, following allegations of personal misconduct and misuse of company assets. London, SE1 9GL, Tel: +44 (0)20 7282 4600 [23][24] In November 2015, WPP agreed to acquire a majority stake in Essence, a global digital agency. 18 Upper Ground [21][22], In June 2012, WPP agreed to acquire the digital advertising agency AKQA for US$540 million.

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