Daily active Pokémon GO users, first weeks. It found a lower percentage of Millennial Pokémon GO users (in this case using 19-34 as its measure), reporting 38%. Pokémon GO events over summer included Pokémon GO Fest events in Chicago and Dortmund (60,000 and 85,000 attendees respectively), and Safari Zones in Yokohama and Taipei (150,000 and 327,000 attendees respectively). On the other hand, it is certainly possible that other markets have come to be more prominent in terms of user numbers the game’s domestic one. By the end of December this had crashed down to 5 million. However slow and steady the download rate may seem, Pokémon GO is still very much dominating the AR category in this respect. It has also been attributed as the cause for a spate of – sometimes fatal – accidents. Atk goes up sharply, but the Pokémon can't restore its HP naturally and keeps taking damage. There was even a Pokémon GO Frappuccino! Once again, we see a picture of steady growth, thrown into obscurity by that electric first month. These microtransactions are not, however, the only way that Niantic has monetised their valuable property. The weekly peak downloads of 90.5 million is more than double Nintendo’s Super Mario Run and not too far off being six times the level of Facebook around this time. Pokémon GO is an augmented reality game tied in to Nintendo’s best-selling Pokémon game and film/television empire. This was not the case throughout the year – we can see a huge spike for Jurassic World Alive in May and June, which alongside other titles pushed Pokémon GO‘s market share to around the 50% mark. The Series C investment round, taking place in January 2019 was led by later-stage venture capital firm IVP, along with Samsung and aXiomatic Gaming (an e-sports and video game ‘enabler’), among others. Boosts Sp. By March 2019, this had increased to 23 billion. The success, however, was not unmarred by criticism and controversy. Boosts Special Attack in sunny weather, though the Pokémon also loses HP. In December 2018, it was reported that Niantic were seeking a new round of investment, worth $200 million. This page was last edited on 11 August 2020, at 04:54. Two player characters (one male, Cole, and one female, Ella) travel a new region, Rikoto, on their Pokémon journeys. That’s not to mention the possibilities of location-based advertising. Following this, we see a sharp tail off, followed by a steadier decline. It might be noted that the 11 million Pokémon GO players is a distinctly low figure, measured against some of the 2018 MAU figures we see below. The first month of Pokémon GO has gone down (and remains) in history as one of the highest-ever grossing single months for a free-to-play game, as well as the highest first month. We can look at this in two ways; one that the international market seems to have the biggest potential in terms of user growth for AR/location-based titles. Specific stats seem to be hard to come by, but as of late 2017, Pokémon GO also seemed to be offerings ads through push notifications. The top-five countries (the aforementioned plus Mexico and Indonesia) account for very close to 50% of total Pokémon GO downloads. Niantic charges per visit – Forbes calculates this comes to around $0.15-50 per visit. Top mobile games, daily US iOS revenue, June 2020. The problem of Pokémon appearing on private property was a significant issue in the game’s early days. Pokémon GO usage was not eating into time that would otherwise be spent playing other games or other apps. While we may not be seeing as many Pokémon GO downloads, and therefore new players, the longevity of these longer-term players is serving to bolster MAU numbers. While the novelty factor may have been enough to encourage downloads, without a decent game in there, we can hardly expect the sort of replay value that fosters loyalty. It features the second Temple, the Volt Temple. It went on to reach $800 million in revenue in 110 days, again faster than any other game before it. The US, as tends to be case with US-developed apps, is the leading source of revenue for Pokémon GO, accounting for 38% of total revenue. Respondents to this survey claimed to be visiting local businesses more than national chains. This, notes Forbes, is in contrast to titles like Candy Crush or Clash of Clans, which make players pay for extra lives or to bypass lengthy waiting times. There has been nothing – before or since – says Recode, like the Pokémon GO stats we saw in those first few weeks. Based on Sensor Tower data, Variety reports that, cumulatively, Pokémon mobile titles had brought in $2.5 billion as of March 2019. The incredible traction gained in that first few weeks will last long in the memory as one the greatest splashes in the history not just of mobile gaming, but apps as a whole. Instead it was converting non-mobile time into mobile time, making people spend more time using their mobile devices – a fascinating insight into what might be possible, with the right combination of factors, for an app. Pokémon GO was received negatively as game, while the concept received praise. Finishing behind apps of this calibre is certainly no great shame. Again, it’s worth noting context: Nintendo’s share price was volatile at the time, and had shot up as a consequence of Pokémon GO’s popularity in the first place. Inc. reported in August 2016 that 82% of Pokémon GO players visited a business while playing the game; 51% for the first time. Japan is not too far behind, at 32%, while Germany comes in a more distant third place, contributing 6% of total revenue (perhaps the locations of the three global events mentioned above makes more sense in this context…). The introduction of social features, versus modes, and one-off real-world events has slowly seen engagement and user numbers – and revenue – climb once more. On average these players spent $11.30 at the businesses they visited while playing. This might even be a modest estimation, with SuperData proposing a figure of $176 million of Pokémon GO revenue in August 2019. We may never see a launch like Pokémon GO’s again. Niantic has been credited with applying changes to make it possible to continue playing Pokémon GO without having to go too far from home. 130,000 people turned up to do so. Niantic can take credit for this, having not rested on its laurels or accepted defeat by any means. This was the highest grossing year for the app, and represents the first time an location-based game has managed to log more revenue than in its launch year (albeit it only had half of 2016).

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