Paddison recommends nailing the product itself before introducing props and other elements in the frame. In this case, look for windows and natural light. About This Article. Though the majority of brands seem to use white background product photos, it’s also important to showcase a variety of shots for potential customers. But a big space isn’t always available, especially if you have lots of people at home. And this also eliminates any reflections off the walls. At the time, this was really important for me. Photo by Liana Mikah. “If you’re shooting a bottle, you can have your main light to the right of the bottle and a reflector or mirror on the other side. “By diffusing your window light, you're essentially emulating what a softbox does.” If you’re shooting smaller products, Mollison recommends a lightbox. According to Salsify, nearly three-quarters of consumers want to see at least three photos. Bigger is better, as it’ll give you room to play around more. But an at-home studio isn’t going to be as equipped as a rented space with the full lighting, reflectors, umbrellas, flash camera — the whole gamut. “Find a unique way to angle your product. Remember, your home isn’t meant to be a professional studio space. Lighting is what makes or breaks an image. comments It’s a real bummer when you spend hours shooting your photos only to upload them to the computer and see that they’re not exactly what you thought. “Some examples of accents would be the ingredients to the product you are showcasing or florals.” Use accents and props sparingly though, she says — too many will distract from your product. “If you want in-context photos, you need to be a little bit more creative and gather some things around the house to make the elements of your photo,” says Greer. “Use graphics and text to explain your product and elevate the photography,” he says. Yes, the geography needs to work for you too, but you are secondary. In her past agency life, Alex has led digital marketing initiatives for Fortune 500 companies. It’s important to have realistic expectations and avoid overly ambitious plans. Or, if you’re like me and lack design skills, you can outsource the edits to Clipping Path India’s team of professionals who can do it for you quickly and affordably. Make a Mini Photo Studio with LED Lighting. My first studio was in the city center, near the railway station. And Amazon and many other third-party ecommerce marketplaces even require white background photography. If you can’t get it perfect, don’t fret too much. Maybe it is leaning on something or slightly tipped.” You probably have things around the house to prop products up. Recall that nearly 90% of the top fashion sites use white background product photography. In Colorado, for example, the sun shines more than in Pittsburgh. “If the photo appears washed out, you can control the light by placing a white cloth over the window to diffuse it.”. That’s why it’s important to check your photos along the way to make sure you’re on the right track — and adjust if you’re not. powered by Disqus. The main consideration here is lighting (we’ll get to that next), but there are also other practical considerations like the size of the room, if it disrupts anyone’s daily activities, how often you’ll have to reassemble it, etc. Once the product looks sharp, Olson recommends adding other elements to repurpose the photos for use on other channels. For flat lay shots, you’ll want to make sure there’s nothing on the surface except for the items you intend to shoot. wikiHow is a “wiki,” similar to Wikipedia, which means that many of our articles are co-written by multiple authors. “You can get away with a lot by keeping your home photography studio simple.”, Tristan Olson, executive producer at video and digital content agency Venture, echoes this sentiment. “During your shoot, make it a habit to evaluate the photos every five or 10 shots. West-facing windows do best a few hours before the sun sets,” she says. “Don't worry too much about trying to make your setup expensive and complicated,” he says. Before you make any edits or adjustments post-shoot, you’ll want to go through all the photos and cull the best ones and then organize them. First things first: don’t try to do too much. How to Know It’s Time to Outsource Photo Editing, How to Build a Photography Studio from Scratch: Everything You Need to Take Your Own Product Photos, Amazon Product Photography Guide for Ecommerce Brands. Maybe you don’t have any lighting to choose from. Advertisement. Outsource your background edits and get back to the work you love, Check out these other ideas for non-white backgrounds to try, How to Remove Unwanted Elements With Photoshop, Photomerge and GIMP, Enlist the help of your virtual photo editing studio to make pixel perfect product photos every time, Mind your home photography studio lighting, Moving forward with your at-home photoshoots, 90% of the plain background product shots are white, repurpose the photos for use on other channels. And finally, wall space is important, especially if you’re after white background shots. “These can help to transform any amateur-looking home set up to look immediately more professional.”, “Time of day is helpful to keep in mind as well,” says Tracy Mak Paddison, owner and brand photographer of Tracy Mak Photography & Design. We need to get resourceful here with some DIY photo studio lighting. “For windows that face north or south, any time in the middle of the day will work.”. This is where contextual product photos come into play. “You don't need a big, expensive setup,” he says. Too bright in your studio? “It's like a journey to the best photo: you take a picture, see what can be improved, take the steps to improve it, and repeat until you get it right.”. Shooting product photos at home is a great way to cut costs, abide by any social distancing measures, and maintain a steady flow of new content to keep your audience engaged and interested in your brand. I have better parking, motorway access, and you d… The reflector acts as a second light while taking up less space and saving money.”. To get a white background, you can use common household items like seamless white paper, sheets, posterboard, or even a wall. There are two types to consider when setting up your home studio: white background and non-white background. Say you found a great place for your studio, but you’re not willing to spend thousands on the rent—save money and time by setting up your studio in an unused room at home. “Sunlight can be pretty harsh if not controlled,” says Greer. – Connor Mollison, commercial photographer, Mollison says the at-home product photographer can start with a single main light and several reflectors. But if you want shots that will make your products shine and inspire online shoppers to make a purchase, you need the right home photography studio setup. “If your window is facing east, the best time of day is in the morning. Set up the shot. To create this article, 9 people, some anonymous, worked to edit and improve it over time. This will save tons of time and stress on edits that you’ll never use. And this extends to your camera, too. “Smartphones have incredibly good cameras, and you can do very in-depth editing right on the cameras themselves.”, Willie Greer, founder of The Product Analyst, notes that many businesses are especially budget-conscious right now. If your window light has direct sunlight, use some diffusion material or even baking paper to make the light softer,” he says. Generally speaking, you want total control of lighting. Wherever it is, make sure it’s safe and protected from damage from the kids or pets. Connor Mollison, commercial photographer of his own business, Connor Mollison Photography, is currently shooting out of his own living room. Let’s talk backgrounds again. You also need to consider where you’re located in a geographic sense. “The best placement for your product is either in the middle or by using the rule of thirds to find the cross points,” she says. Whether you’re cutting costs, stuck at home, or looking to bring things in-house, making your own mini photo studio is a great way to add more creativity to your day-to-day. A little ingenuity goes a long way in putting together your photo studio. “If you're not much of a Photoshop expert, there are many free editing tools you can use.”. While you might not have the flexibility to shoot from ideal angles, it’s important to avoid shooting products from boring viewpoints. One mistake many at-home photographers make is forgetting to check their work along the way. Below, we go over how to build a photography studio from scratch and learn from expert product photographers how to create shots that will be the envy of your competitors. At the end of the day, it’s more important that you’re actually creating something — anything — instead of doing nothing at all during this time. Now that you have a batch of photos to work with, you may have to make some necessary adjustments in your photo-editing software. “Grab some magazines, maybe a chic table, fake flowers, colorful fabric, or anything that's in line with your product.” You could even head outside on a cloudy day (for optimal lighting) and enlist the help of one of your housemates. Find a space that is of use to your clients. Whatever you do, avoid overhead lights so you don’t get stark, unintentional shadows in your shots — or a yellowy light. And if you have important product details, three plain white background shots aren’t going to cut it. This will reveal any errors that can be fixed at the moment,” recommends Greer. “Although a good camera is important for great pictures, you don't have to buy one if it's financially out of reach at the moment,” he says. Setting up the studio is one thing, setting up the shot is another. I was quite rightly worried that people would not want to travel far, as I was only a few years into my trade. “Reflectors are incredibly useful because they’re cheap and can fit anywhere in your setup,” he says. It’s important to pick the right spot to set up your studio, especially if you don’t have plans to dismantle it anytime soon. Now, she’s passionate about helping retailers and retail industry leaders harness the power of the written word and fuse it with strategic content, email and social media marketing campaigns. Editor’s note: You can purchase a home photography studio kit that contains all of the basic equipment you’ll need, including backgrounds, lighting, reflectors, umbrellas, and more. “Your photoshoot will go more smoothly if you have enough light coming in through your window.”, The direction your windows face is important too. Clipping Path India is a brand of Outsource Experts Ltd. © 2020 All rights reserved. “Use a reflector to help control the shadows. That direct sunlight can be good or bad — depending on the shot you’re after and where the windows are located in relation to your subject (not to mention lighting changes throughout the day). “Find a nice, clean area of your home that makes sense for your product and shoot there,” says Olson. Just because you’re stuck at home doesn’t mean you can’t create greatness. Paddison recommends using a desk lamp with a piece of tissue or printer paper if your windows don’t provide enough natural light. “Don't shoot your product straight-on,” says Olson. Editor’s note: You can purchase a home photography studio kit that contains all of the basic equipment you’ll need, including backgrounds, lighting, reflectors, umbrellas, and more. Of the top fashion ecommerce sites, for example, 90% of the plain background product shots are white. Even if you can’t achieve a white background in-shot, a clean space will make it easier to change the background color later. “Adjust brightness and give the color a bit of pop,” Greer says. “If you want an all-white background for your product, you can simply clip on a piece of white fabric or paper on a chair for a chair mounted sweep,” says Greer. “Move your table so it’s not directly under the light source from the room,” she says. Setting up the studio is one thing, setting up the shot is another. How to. You can always play around in Photoshop later to fix the background. Typically, though, you’ll want as little ambient light as possible. Make Your Own Water Droplet Studio. “If you don’t have a table with an attractive finish, buy a few pieces of foam core for a bright white background,” says Paddison.

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